Website Man journal

Website launch checklist: 12 checks before you go live

Print this page and tick each box with a pen. Twelve checks in five groups, and no launch until every row passes. Last updated: September 2026 · by the Website Man team

The 12 checks

Tick every row before you launch.

Print this page. A pen and twelve ticks beat a broken launch.

Before any Website Man site goes live, it passes twelve checks across five groups: words and photos, phones and the WhatsApp path, Google and Maps, speed and mobile, plus domains and backups. Print this page, tick each box with a pen, and only launch when every row passes.

Tick Group Check
1Words and photosOne sentence at the top says what you do and where you do it
2Words and photosEvery photo is yours, loads fast, and shows the real work
3Words and photosPrices, hours, and areas are current on every page
4Phones and WhatsApp pathThe WhatsApp button opens a chat and stays in reach on every screen
5Phones and WhatsApp pathTap to call dials the right number from a phone
6Google and MapsYour Google Business Profile is claimed with correct hours
7Google and MapsYour Maps listing shows photos, hours, services, and reviews
8Google and MapsPage titles name your service and your area for Google
9Speed and mobileEvery page opens fast on a phone, not just on wifi
10Speed and mobileText reads clearly on a small screen with no pinching or sideways scroll
11Domains and backupsDomain and hosting sit in your name, paid directly with no markup
12Domains and backupsBackups and maintenance from R500 per month are arranged before launch

Not sure your pages are enough to launch with? Read how many pages a small business site needs first. Timing detail lives on how long a build takes.

The five groups

Why each group can sink a launch.

Five groups, twelve checks. Miss a group and visitors feel it first.

1. Words and photos: checks 1 to 3.

Visitors decide in seconds. One sentence that says what you do, real photos that load fast, and current prices and hours on every page. Stale words sink trust faster than plain design. See what a full build includes.

2. Phones and WhatsApp path: checks 4 and 5.

Most South African enquiries start on a phone and land on WhatsApp. Test the button on a real phone, confirm the chat opens with your number, and tap the call link yourself. If this path breaks, nothing else on the page matters.

3. Google and Maps: checks 6 to 8.

Claim the Business Profile, set correct hours, and load the Maps listing with photos, services, and reviews. Proper Maps setup costs R1,500 once-off, and page titles should name your service and area so Google knows where you belong.

4. Speed and mobile: checks 9 and 10.

Open every page on a phone over mobile data, not just office wifi. Text must read clearly with no pinching or sideways scroll. A slow page loses the visitor before your first sentence gets read.

5. Domains and backups: checks 11 and 12.

Confirm the domain and hosting sit in your name with payment direct to the provider. Arrange backups and maintenance from R500 per month before launch, so day one starts protected. Details on the services page.

Questions

The launch questions owners ask.

How do I use this launch checklist?

Print the page and tick each box with a pen before you approve the preview. If a row fails, fix it before launch, because visitors will trip on the same spot.

Why does WhatsApp get its own checks?

Most South African enquiries arrive on a phone, and WhatsApp is where they land. If the button breaks or the number is wrong, the whole site fails even when everything else passes.

Do I need Google Maps before launch?

Yes, if nearby customers find you by searching. A proper Maps setup with photos, hours, services, and reviews costs R1,500 once-off, and monthly Maps care runs from R1,000 per month.

What happens after all twelve checks pass?

Launch, then keep the site running with backups, updates, and small changes from R500 per month. A launched site still needs care, or the next visitor meets stale prices and broken buttons.

Keep reading: How long a build takes · How many pages you need · All services · All posts

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Message any day between 08:00 and 20:00 with your site link. We will run the twelve checks and tell you plainly what fails.

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